Tiago Rocha · Ex-Deloitte, Sonae, Farfetch
I help growing ecommerce and marketplace businesses fix the operations that slow them down. So your team stops firefighting, and the business can keep scaling.
Sound familiar?
Your business is growing.
Your operations aren’t keeping up.
Why me
I’ve sat on every side of the table.
Consultant · Deloitte
Diagnosed and redesigned organisations for some of Portugal’s largest industrial and consumer companies.
Strategist · Sonae
Worked alongside the CEO and leadership team on strategy and planning for Portugal’s largest food retailer.
Operations leader · Farfetch
Led two teams inside a 900-person operations department, behind a $4B+ global luxury marketplace.
Founder · Bubbly
Built a party supplies brand from scratch, online and in a shop in Porto, with my own money. I still run it, and it’s where I test everything I recommend.
Most advisors have seen operations from one of these seats. I’ve sat in all four.
What that looks like
At Farfetch, I led two teams inside a 900-person operations department, behind a $4B+ global luxury marketplace. A few of the results:
How I can help
Start with a conversation.
Step 1
Free call
Tell me what’s not working. I’ll come prepared with a first read on your business.
If I can’t help, I’ll say so.
Free
20 min
Step 2
Operations review
I look at how things actually run, talk to the people involved, and give you a clear plan, plus quick wins you can start on straight away.
Week-1 guarantee: if the first week doesn’t show you something you didn’t know, we stop and you only pay for that week.
From €8,500
4 weeks
Step 3
Ongoing support · Fractional Head of Ops
A senior operations lead alongside your team, there for the decisions that matter, not the status meetings. Maximum three clients at a time.
From €4,000/month
3+ months
Testimonials
What people say
About
Hi, I’m Tiago.
I treat every business I work with as if it were mine. Because I know what it’s like when it is.
I’ve diagnosed operations from the outside as a consultant at Deloitte, shaped strategy at Sonae, and owned them from the inside at Farfetch.
Today I also run Bubbly, my own party supplies store in Porto, where every operational decision is made with my own money. It keeps me honest.
My approach is simple. Look at what’s really happening. Listen to everyone involved. Focus on what matters to your customers.
The rest is noise.
I work with ecommerce and marketplace leaders who are growing fast and can feel their operations starting to strain.
Follow along on Instagram @tiago.rockscale and on LinkedIn.
FAQ
Questions people ask.
Do you work with smaller businesses?
Yes. Most of the problems I fix start at 10–50 people, when what worked informally stops working. If you have real volume and a team that’s stretched, we should talk.
We’re not a marketplace. Is this for us?
Probably. I work with ecommerce brands, retailers and marketplaces. If you have suppliers, partners or a catalogue to manage, the problems look very similar.
Remote or on-site?
Mostly remote, across Europe. For the operations review, I’m happy to spend a day or two on-site if it helps. I’m based in Porto.
How is this different from hiring a consultancy?
You work with me, not a junior team. I’ve been on your side of the table, so you get a plan your team can actually run, not one that needs consultants to maintain.
What does it cost?
The first call is free. The operations review starts at €8,500 for four weeks, fixed fee, with a week-1 guarantee. Ongoing support starts at €4,000 a month. You’ll get an exact quote after the call.
What happens on the call?
You tell me what’s not working. I come prepared with a first read on your business, ask a few hard questions, and tell you honestly whether I can help. No pitch.